The 22 Irrefutable Laws of Advertising (And When to Violate Them) has a simple objective: to codify the proven universal rules behind the world’s most successful campaigns; with each ‘Law‘ nominated by a different world-renowned advertising guru. … If you’re holding this book, the…
Get the key points from this book in less than 10 minutes.In The 12-Hour MBA Program, Milo Sobel presents an overview of the major topics graduate students learn in pursuit of a master’s degree in business administration.
In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common — and most damaging — mistakes marketers make, and how you can dodge them.
Based on author Carmine Gallo’s career as a Fortune 500 communications coach and Emmy Award-winning television journalist, 10 Simple Secrets of the World’s Greatest Communicators has been updated and