The 22 Irrefutable Laws of Advertising (and When to Violate Them)

The 22 Irrefutable Laws of Advertising (And When to Violate Them) has a simple objective: to codify the proven universal rules behind the world’s most successful campaigns; with each ‘Law‘ nominated by a different world-renowned advertising guru. … If you’re holding this book, the…

The 12‑hour MBA Program: The Key Concepts and Techniques in a Fraction

The 12‑hour MBA Program: The Key Concepts and Techniques in a Fraction

Get the key points from this book in less than 10 minutes.In The 12-Hour MBA Program, Milo Sobel presents an overview of the major topics graduate students learn in pursuit of a master’s degree in business administration.